专业号 (Brand) vs 个人号 (Personal) — what the algorithm does to each
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The trademark requirement — CNIPA, Madrid, or filing-receipt path
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Cross-border e-commerce linkage vs domestic storefront
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KOC and KOL collaboration via the official talent marketplace
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Banned and demoted product categories
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Setup checklist and expected timeline
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Go deeper
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Xiaohongshu Cross-Border vs Domestic Store
Cross-border e-commerce vs domestic storefront on Xiaohongshu — entity requirement, margin impact, settlement currency, fulfillment.
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How to Choose an ICP Sponsor for Your Domain
Picking an ICP sponsor — entity-tied filings, sponsor fee ranges, support quality, what happens when a sponsor disappears.