Why first-to-file flips the burden onto you
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Class 1-45 coverage strategy — which classes squatters target
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Chinese transliteration filing — pinyin, characters, both
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Opposition windows and the 3-month publication period
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Recovery via three-year non-use cancellation
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What it costs and how long the recovery actually takes
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Go deeper
6 min read
First-to-File Principle — What Foreign Brands Miss
How China's first-to-file rule flips the burden of trademark proof onto foreign brands, and the 4-step defense before any China launch.
6 min read
Filing Chinese-Character Transliterations of Your Brand
Why your English mark needs a paired Chinese-character filing — phonetic vs semantic transliteration, picking the right characters.
6 min read
Defensive Filing Across All 45 Nice Classes — When To
When 45-class defensive filing is worth $15-30k and when it's overkill — class-by-class trademark filing strategy for foreign brands.
6 min read
Opposing a Squatted Trademark — Process and Odds
The CNIPA opposition process during the 3-month publication period, what evidence wins, what evidence doesn't, and success-rate ranges.
6 min read
Three-Year Non-Use Cancellation Procedure
How to recover a squatted Chinese trademark via the 3-year non-use cancellation route — burden of proof, timeline, and gotchas.