Case studies
Four Case Studies of Foreign Founders Landing Inside China
Four real engagements: EU skincare on Tmall Global, US SaaS without a WFOE, German manufacturer fapiao fix, Australian creator dual blue-V launch.
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EU Skincare Brand: Tmall Global Enrollment Without a WFOE
How a French skincare brand cleared Tmall Global enrollment after 3 rejections on trademark and ICP gaps. HK-Ltd + CNIPA Class-3 defensive filing.
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US SaaS Company: Chinese Market Presence Without Full Localization
A 60-person US SaaS landed mainland enterprise customers without a WFOE — HK invoicing, WeChat Work, Aliyun region, and selective ICP.
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German Industrial Manufacturer: WFOE for Direct-Trade Sales
A German precision-parts maker converted their Rep Office to a Shanghai WFOE to issue fapiao, register imports, and recover VAT.
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Australian Wellness Creator: Xiaohongshu + Douyin Verified Launch
An Australian wellness creator launched on Xiaohongshu and Douyin with HK-Ltd brand entity, CNIPA filing, and dual blue-V verification.
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Frequently asked questions
Are these anonymized or real names?
Two are named with client written consent (linked LinkedIn profiles). Two are anonymized at the client's request — industry, country of origin, year, and outcome metrics are accurate; brand name is changed.
Why only four?
Each represents a distinct buyer persona archetype: brand-DTC, SaaS, exporter-manufacturer, creator. The fifth archetype (PE/VC) is handled via a private memo on request.
Who actually does the work?
A named partner firm in Shanghai, Shenzhen, or Beijing executes the filing. Mike brokers the engagement, holds the timeline, and intervenes if the partner stalls. You can see partner names on each service page.
How long does this typically take?
It depends on the filing and the city. Each service page publishes a realistic end-to-end timeline with both best-case and worst-case ranges. We never quote 'fastest possible' to win an engagement.
What if my filing is rejected?
Rejection is common on first submission. The brokerage fee covers one resubmission cycle. If a rejection is the partner firm's error, the partner re-files at no extra charge.
Do you charge a retainer?
No. Every service has a quoted per-filing or per-month price. You pay only for what you commission.
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